Smart Christmas Midnight Rush Smart iPhone 5 Launch

This is the second iPhone launch I've attended. The last one was the launch of the iPhone 4S. I didn't quite enjoy the iPhone 4S launch last year and wished that I attended the launch in Rockwell rather than the other one. For the other one, majority of the crowd dispersed after midnight but the other one continued on offering free movies, games and more food! Closing down a mall for a launch!? how cool is that?

This time I attended the Smart iPhone 5 launch and they made sure that everyone got their hands on the iPhone 5. What Smart did was open up satellite launch locations in different parts of Metro Manila and major cities in the provinces. Other than the main launch event which happened at the Republiq Club (Actually, since there was too many people, the launch happened in the activity area of RW Manila in front of Republiq) with DJ Toni Toni, Sam YG and Slick Rick as hosts. Other locations were: Dillingers in Makati, Reserve in Ortigas, Trilogy Boutique in ATC, Jack's Loft in Eastwood, Starr in Davao, Penthouse in Cebu City and several Smart business centers (Greenhills, Limketkai, CDO).

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